what sets you apart from other listing brokers?

Laura believes real estate services should be full service and white glove. That’s what creates excitement, word-of-mouth, and evangelist clients! Laura’s white glove services include:

•  Home Staging (see our recent projects to see how staging can make a difference)

• House Cleaning

• Interior & Exterior Window Cleaning

• Photography & Marketing

• Full Time Listing Coordinator

Other optional services include connections and facilitation with vendors such as:

• Move Coordinators and Movers

• Junk Removal

• Estate Sale and Auction

• General Contractors

• Vendors for paint, flooring, roofing, and more!

Access to Laura’s full time listing coordinator is going to be your most valuable tool. Your listing coordinator is your personal problem solver. She will be with you every step of the way as you get your home ready for market and will maintain it once it is on market and in escrow.

*Laura and client will discuss commission structures and minimum home values to qualify for this service incentive. Listing services will not be provided at a net loss to Broker, and will be reduced if commission is reduced.

When is the best time to sell my home?

The absolute best time to sell your home is when inventory supply is low and buyer demand is high. This can change based on many different factors such as seasonality, economic outlook, and mortgage rates. Speak with Laura about this for more about your particular circumstances.

Should I just sell by myself or use a broker?

Quite simply, homes sold by professionals sell faster and for more money. A fantastic broker will almost always pay for herself through increased home value, greater exposure to serious buyers, superior negotiation skills, a faster sale, and increased NET to the client. In addition to the monetary reasons to use a broker, Laura simplifies the process for you, removing the stress from your shoulders, coordinating the entire process and all required vendors, and having fewer contracts fail to close. Real estate brokers are your partners, advocates, and guides through this process.  

how do i decide the sale price for my home?

If you are like most sellers, you’ve already checked out your home value on Redfin and Zillow, and likely noticed there is often quite a difference in the valuations. This companies use algorithms that draw from values of nearby similar seeming homes to generate a value for your property. They also aim HIGH in order to draw clicks and get you to use their site to list your home (some brokers do this too, so be careful)!

A great agent will assist you in valuing your home by researching and compiling a Comparative Market Analysis (CMA), which is not as accurate as an appraisal, but is as close as we can get with the information available to us. We consider the recent home sales values in your area based largely on age of your home, square footage, bedrooms and baths, lot size, and views or particularities of your home. HOWEVER, what agents can also include that Redfin and Zillow do NOT is the personal touch of actually seeing and visiting your home and comparing finish levels to otherwise comparable homes.

If a broker presents you with a number, ask her how she arrived at it! Ask to see the CMA yourself. If you disagree, let her know and bring your data along too. It’s a process and communication is key to a successful sale.

how long will it take to sell my home?

Depending on work needing to be done on the home, whether you also need to move out, and whether the home is being prepped for photographs, there can either be days or months needed before listing your home.

Once on market, a home may go under contract that same day, or months later, depending on how it is priced and the local market.

Once a buyer is found and the home is under contract, however, on average homes take 30-45 days to close. This is because 88% of buyers use financing, and the financing process takes roughly 30-45 days. Absent financing, a home can sell as quickly as a title insurance company can pay off the existing liens guarantee a clean title transfer. Some cash purchases can close in as few as 5 days!

what do i need to do to get my home ready for sale?

If you work with Laura, this is a GREAT question. Have an open conversation about your goals and the work you want to do versus the work you want to hire others to do.

The basic tasks are to de-clutter, de-personalize, and neutralize the house. While your house is your home and is full of your memories, we need to turn it back into a neutral house someone else can picture making their own memories in. 

what if I need to sell before i buy?

This is a very normal situation, but a much more complicated one than either a straight purchase or sale. The goal is to sell your home for the most amount of money possible, while buying the home you want at the price you want, all without moving more than once or ending up homeless.

Preparation is critical here. Laura recommends getting a complete listing plan ready for your home, so we know what to expect when you need to sell it. During this process, we will discuss how to navigate these situations. You may be able to start hunting and list your home right away, or you may want to wait to list the home until you find the perfect property.