sellers

How can you make the highest net profit from Your sale?

I’ll tell you.

You have four primary options:

We’ll look at all your options, and find the one that yields your largest net takeaway. Sometimes, updating the home is NOT the right choice! Other times, less is more. And others, failing to upgrade means leaving hundreds of thousands on the table. We’ll analyze your situation and the choice of how to proceed is up to you.

(1) Sell “As Is”

Sometimes an “as is” sale can be your best bet for highest net. In an as is sale, you pack or move out whatever items you like, and walk away. You don’t do a clean out or any upgrades. You don’t spend one dime to prep for sale.

In these cases, you are likely selling to a buyer who will tear the house down (as in the case of a rezoned area) because the buyer will build a massively different home on the lot (or multi-home project).

(2) Upgrade the Basics

Other times your house is already in pretty good shape, but there may be one or two big ticket items that need fixing so that prospective buyers can get financing. Without a solid roof or siding, you may find your buyer pool limited to flippers, which means someone else is making money on your house instead of you.

We’ll help get all these items fixed up (floating expenses to closing to be paid out of home equity!) so YOU are the one that captures this extra net.

(3) Cosmetic Upgrades

Depending on neighborhood, comparable home sales, and cost of upgrades and work to be done, sometimes making some cosmetic changes can yield a huge return on investment.

Places where money can go a long way include:

  • New Flooring

  • New Paint

  • New or painted cabinets

  • New Countertops

Please do not do any upgrades without talking to me first! Sometimes a big upgrade in an otherwise dated home will NOT get you your money back, so talk to me first before spending money so we can run the numbers and you can make an informed decision.

(4) Full Remodel

When cosmetic upgrades won’t be enough to move the needle, and your neighborhood comparable sales support a renovation, it’s worth pricing out how much a renovation would cost, and how much additional profit it would yield.

Sometimes a two month remodel (with ZERO out-of-pocket cost because all costs are floated to closing!) is the best choice. For some of my clients, the choice to remodel has given them extra hundreds of thousands of dollars. Check out one of their before and after videos below.

Let’s chat to see what is right for you!

Frequently Asked Seller Questions

Q: what sets you apart from other listing brokers?

A: White glove, FULL SERVICE real estate offerings! Laura pays for:

  • Home Staging (see our recent projects to see how staging can make a difference)

  • House Cleaning

  • Interior & Exterior Window Cleaning

  • Photography & Marketing

  • Full Time Listing Coordinator

Other optional services include connections and facilitation with vendors such as:

  • Move Coordinators and Movers

  • Junk Removal

  • Estate Sale and Auction

  • General Contractors

  • Vendors for paint, flooring, roofing, and more!

  • Floating Costs to Closing!

*Laura and client will discuss commission structures and minimum home values to qualify for this service incentive. Listing services will not be provided at a net loss to Broker, and will be reduced if commission is reduced.

Q: When is the best time to sell my home?

A: The absolute best time to sell your home is when inventory supply is low and buyer demand is high. This can change based on many different factors such as seasonality, economic outlook, and mortgage rates. Speak with Laura about this for more about your particular circumstances.

Q: Should I just sell by myself or use a broker?

A: Quite simply, homes sold by professionals sell faster and for more money. A fantastic broker will almost always pay for herself through increased home value, greater exposure to serious buyers, superior negotiation skills, a faster sale, and increased NET to the client. In addition to the monetary reasons to use a broker, Laura simplifies the process for you, removing the stress from your shoulders, coordinating the entire process and all required vendors, and having fewer contracts fail to close. Real estate brokers are your partners, advocates, and guides through this process.  

Q: how do i decide the sale price for my home?

A: If you are like most sellers, you’ve already checked out your home value on Redfin and Zillow, and likely noticed there is often quite a difference in the valuations. This companies use algorithms that draw from values of nearby similar seeming homes to generate a value for your property. They also aim HIGH in order to draw clicks and get you to use their site to list your home (some brokers do this too, so be careful)!

A great agent will assist you in valuing your home by researching and compiling a Comparative Market Analysis (CMA), which is not as accurate as an appraisal, but is as close as we can get with the information available to us. We consider recent home sales in your area based largely on age of your home, square footage, bedrooms and baths, lot size, and views or particularities of your home. HOWEVER, what agents can also include that Redfin and Zillow do NOT is the personal touch of actually seeing and visiting your home and comparing finish levels to otherwise comparable homes.

If a broker presents you with a number, ask her how she arrived at it! Ask to see the CMA yourself. If you disagree, let her know and bring your data along too. It’s a process and communication is key to a successful sale.

Q: how long will it take to Prep my home for sale and sell it?

A: Depending on work needing to be done on the home, whether you also need to move out, and whether the home is being prepped for photographs, there can either be days or months needed before listing your home.

Once on market, a home may go under contract that same day, or months later, depending on how it is priced and the local market.

Once a buyer is found and the home is under contract, however, on average homes take 30-45 days to close. This is because 88% of buyers use financing, and the financing process takes roughly 30-45 days. Absent financing, a home can sell as quickly as a title insurance company can pay off the existing liens guarantee a clean title transfer. Some cash purchases can close in as few as 5 days!

Q: what do i need to do to get my home ready for sale?

A: If you work with Laura, this is a GREAT question. Have an open conversation about your goals and the work you want to do versus the work you want to hire others to do.

For many of my clients, all they need to do is identifying which items to bring, which to sell, and which to dispose of, and then move out! We’ll take care of everything else.

Q: what if I need to sell before i buy?

A: This is a normal situation, and entirely do-able. Preparation is critical here. Laura recommends getting a complete listing plan ready for your home, so we know what to expect when you need to sell it. During this process, we will discuss how to navigate these situations. You may be able to start hunting and list your home right away, or you may want to wait to list the home until you find the perfect property.

It’s also possible to move out into temporary housing using a short term loan while you sell your home which can expedite the sales process and increase the amount for which your home sells.

schedule your free

no-pressure consultation

to learn more

We’ll meet for coffee, we’ll chat, I’ll get to know you and what your future plans and dreams are, and you will NOT be asked to sign any contracts!